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Image does matter in politics - we all know how much first impressions matter, and its always easier to pander to the conservative end of the spectrum. But it doesn't sound like the piercings are excessive (a tongue piercing might cause comment, but its less obvious than a lip piercing). Its probably just the number of piercings, as 11 does sound like a lot no matter how discreet.
oh, and if you're a guy then it will make a big difference - I think generally piercings are far easier to accept on women.
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